A new monthly pass program allows customers to see a movie for as little as $1 a day.
The MoviePass subscription program charges as little $30 for a monthly pass, that allows customers to see a new 2-D movie every 24 hours.
According to the firm’s website there are 3,700 participating theaters in the US with 33,000 screens. The site lists Marcus and AMC chains as participants in the Milwaukee area.
The service requires subscribers use an Android or iPhone to access the MoviePass App, but: “It is not until the user purchases a ticket at the theater that the seat will be reserved and confirmed for the title and showtime selected,” according to the site.
According to the New York Times MoviePass is a three year old company that has tried to build a subscription service on its own since 2011 “with limited success.”
Fearing the service would undercut traditional ticket pricing, theater chains and studios, according to the story, were reluctant to participate. The recent box office slump, changed that thinking.
According to the story the service uses the app to transfer to price of a ticket to a users debit-like MoviePass card, which is then used at the box office.
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