Content deal between Scripps’ WTMJ-AM & Business Journal

Now that E. W. Scripps owned WTMJ-AM no longer has a newspaper as part of the family, it has entered into an agreement with Milwaukee Business Journal for “exclusive radio content.”

The partnership allows “team coverage on business news and information.”

WTMJ will air up to eight Business Journal updates daily “featuring the latest on business news.”

The paper’s reporters will also appear on the station’s news and talk shows.

The complete release is below:

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Leading Milwaukee Information Sources Form Exclusive Content Partnership Milwaukee, WI –

WTMJ Radio and the Milwaukee Business Journal have launched an exclusive radio content partnership to provide team coverage on business news and information. WTMJ will air Milwaukee Business Journal Updates eight times each weekday, featuring the latest on business news in southeastern Wisconsin.

In addition, Milwaukee Business Journal reporters will join WTMJ hosts discussion on the biggest stories affecting the Wisconsin business community. WTMJ news reporters will contribute business stories as well and be an additional resource. This partnership enhances coverage for listeners and readers on multiple media platforms.

“WTMJ is committed to being the Wisconsin’s Radio Station for business news,” said Tom Langmyer, Vice President and General Manager of WTMJ Radio. “The Milwaukee Business Journal is the premier source for up-to-the-minute business information and now our listeners will enjoy the Business Journal’s exclusive information for greater depth on stories that are important to them.”

Mark Kass, Milwaukee Business Journal Editor-in-Chief, said the partnership is a great opportunity for readers and listeners.

“When you think of radio news in Milwaukee, you automatically think of WTMJ,” Kass said. “We are excited for the opportunity work with WTMJ and its knowledgeable hosts. Our reporters and editors work hard each and every day to provide the latest local business news on our website and in our weekly paper, and this partnership allows us to further spread that important information.”

The Milwaukee Business Journal and WTMJ have been working together informally for the past several years, but this new formal partnership will benefit southeastern Wisconsin.

“WTMJ is proud to be the home of Wisconsin’s only 24-hour radio newsroom and this partnership will expand the quantity and quality of our business coverage,” said Eric Brooks, Assistant Program Director of WTMJ RADIO.

The content partnership will begin on-air and online on Wednesday, July 15.

The Milwaukee Business Journal is an award-winning website and weekly newspaper based in Milwaukee. The paper has won many awards over the past several years for its website and print edition, including five from the Milwaukee Press Club’s 2014 Excellence in Journalism competition.

The paper is owned by American City Business Journals based in Charlotte, N.C.

WTMJ (AM 620), Milwaukee’s heritage radio station, is the winner of radio’s highest honor: The National Association of Broadcasters’ 2014 Marconi Radio Award for Station of the Year. Previously, in 2000 and 2003, WTMJ won the Marconi Radio Award for News/Talk/Sports Station of the Year.

Also in 2003, WTMJ won broadcast journalism’s highest honor, the Radio-Television News Directors Association’s Edward R. Murrow Award for Overall Excellence in large market radio.

The E.W. Scripps Company serves audiences and businesses through a growing portfolio of television, radio and digital media brands. Scripps is one of the nation’s largest independent TV station owners, with 33 television stations in 24 markets and a reach of nearly one in five U.S. households.

It also owns 34 radio stations in eight markets. Scripps also runs an expanding collection of local and national digital journalism and information businesses, including mobile video news service Newsy and weather app developer WeatherSphere.

Scripps also produces television shows including The List and The Now, runs an award-winning investigative reporting newsroom in Washington, D.C., and serves as the long-time steward of the nation’s largest, most successful and longest-running educational program, the Scripps National Spelling Bee.

Founded in 1878, Scripps has held for decades to the motto, “Give light and the people will find their own way.”

 

Tags: Milwaukee Business Journal, , Posted by Duane Dudek
  • greg

    Will they stay with channel 4’s weather?

    • MrSchimpf

      I think the MJS already dropped it on April 1; Malan’s column and obvious TMJ4 branding on the front page hasn’t been there since the spin-off.

  • Dick Ginkowski

    One of the problems with WTMJ Radio is that there is no competition. When I worked at WISN there was a real newsroom — in fact, separate radio and TV newsrooms — and we competed against an often more arrogant and, well, lazy behemoth that often rested on its laurels. Radio, of course, has been segmented and downgraded since those days. Ironically, had the FCC embraced multimedia platforms rather than tried to destroy them we might still have more viable print and broadcast journalism.

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