Neither rain nor sleet nor hail, or a combination of all three, can keep A. C. Nielsen from releasing the Milwaukee holiday radio ratings for December.
The ratings are courtesy of the radio industry report Tom Taylor Now. They appear below analysis free.
Except to say: Winners appear to be WKLH, up 1.0 share, and WTMJ, up .8.
Losers include country music WMIL down 1.1 share point and WISN, down .9.
And Christmas music on WRIT did not gain it any audience, or lose any.
The ratings, provided by industry newsletter Tom Taylor Now, represent a percentage of those listening to radio who are listening to a station in an average-quarter hour and measure listening by total audience, 6 years and older.