WRIT Tops Holiday Radio Ratings For Milwaukee

Neither rain nor sleet nor hail, or a combination of all three, can keep A. C. Nielsen from releasing the Milwaukee holiday radio ratings for December.

The ratings are courtesy of the radio industry report Tom Taylor Now. They appear below analysis free.

Except to say: Winners appear to be WKLH, up 1.0 share, and WTMJ, up .8.

Losers include country music WMIL down 1.1 share point and WISN, down .9.

And Christmas music on WRIT did not gain it any audience, or lose any.

The ratings, provided by industry newsletter Tom Taylor Now, represent a percentage of those listening to radio who are listening to a station in an average-quarter hour and measure listening by total audience, 6 years and older.

 
-WRIT-FM 8.8, no change
-WTMJ-AM  8.2, +.8
-WKLH-FM  6.8, +1.0
-WMYX-FM 6.8, -0.2
-WMIL-FMy 5.9, -1.1
-WISN-AM  5.5, -0.9
-WXSS-FM Pop  5.2, +0.7
-WKKV-FM 4.8, -0.4
-WHQG-FM 4.4, -0.9
-WJMR-FM  4.4, +0.3
-WLUM-FM 4.4, no change
-WLDB-FM 3.3, -0,4
-WRNW-FM 3.0, -0.1
-WKTI-FM 2.8, no change
-WUWM-FM 1.8, no change
-WHAD-FM 1.6, no change
-WNRG-FM 1.6, -0.3
-WSSP-AM 1.6, +0.1
-WYMS-FM 1.0, +0.1
-WOKY-AM  0.9, +0.1
-WZTI-AM 0.9, +0.1
-WMSE-FM 0.2, no change

Tags: December, Holiday, , radio ratings, WRIT, Posted by Duane Dudek
  • Ray Dustin

    WMIL has great morning personnel but plays pop country. Real country music is hard to come by in the Milwaukee market.
    WRIT as BIG FM is okay but I tune in the mornings for Meg & Murphy. It’s a nice combo much like WKLH had with Dave & Carol. Sad to hear listeners are returning to the disloyal station.
    WTMJ went up thank in no small part to the easy banter between Gene and Jane Love the change over the last few months. AM radio is fun again rather than ugly political.

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