Below find the radio ratings for the Milwaukee market during January.
WRIT-FM lost 5.7 share points from the so-called holiday book during which it played all Christmas music. But it still held a comfortable 2.1 point lead over second place WTMJ-AM.
Third ranked conservative talker WISN-AM seemed to benefit from the noisy Republican presidential contest, climbing 1.2 points.
Ratings dropped for only five stations – WMYX, WKLH, WJMR, WSSP and WOKY.
The survey was conducted between Dec. 31 and Jan. 27.
The ratings, provided by industry newsletter Tom Taylor Now, represent a percentage of those listening to radio who are listening to a station in an average-quarter hour and measure listening by total audience, 6 years and older.
WRIT-FM 8.7, -5.7
WTMJ-AM 6.6, +.5
WISN-AM 6.4, +1.2
WMIL-FM 6.4, +1.0
WMYX-FM 5.9, -.1
WKLH-FM 5.7, -.8
WXSS-FM 5.6, +.6
WHQG-FM 5.0, +.6
WKKV-FM 4.9, +.4
WJMR-FM 4.3, -.4
WLUM-FM 4.1, +.1
WLDB-FM 3.2, +.3
WRNW-FM 3.0, +.1
WKTI-FM 2.9, +.1
WNRG-FM 1.8, +.1
WSSP-AM 1.7, -.1
WZTI-AM 1.0, same
WOKY-AM 0.5, -.1
WJYI-AM 0.3, +.1
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