Milwaukee area TV households like their sports to be green and gold if Friday nights ratings are any indication. Also there is gambling in Casablanca.
The meaningless Green Bay Packer pre-season victory against the Cleveland Browns on WMLW-TV beat NBC’s coverage of the Summer Olympics by a full 4 rating points or about 35,200 TV homes.
Weigel-owned WMLW won the night – the first time I’ve ever written that – with a 16.3 rating, or about 143,800 viewers.
NBC affiliate WTMJ earned a 12.2 or about 107,000 TV homes. A local rating point is the equivalent of about 8,822 TV homes.
Nationally, so far the Olympics are suffering 15-20% ratings drop from 2012.
A back of the envelope calculation for the first six days in the Milwaukee market, show an average drop of about 8.5 rating points, or about 74,545 TV homes. Every night of the week was down from 2012. The biggest drop was 10 points on the first Sunday. Milwaukee has always been a strong Olympics market,
Tags: NBC, Olympics, Packers, Weigel, WMLW, WTMJ Posted by