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What is or will be the trickle down effect of the format and call letter change by the E. W. Scripps Company radio station in Milwaukee formerly known as WLWK-FM (94.5)?
The change at 10 a.m. last Friday came out of the blue for listeners and observers and the station, now playing country music, itself seems a work in progress.
—-When asked how and by whom the music was being programmed, Tom Langmyer, vice president and general manager of Milwaukee radio operations for E. W. Scripps Company, replied in an email that he was programing the station himself.