Posts Tagged ‘Nielsen’

Milwaukee Media Notes: May Sweeps Results

Posted by Duane Dudek
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Some tech issues kept me from posting the local May sweeps ratings earlier today.

However they will not get in the way this afternoon, he said as the cursor flew across the screen.

Perhaps like Hillary I was hacked.

(Update: Genius Bar guy says my battery is “consumed” and I need a new track pad!)

So let’s keep this short and sweet.

– WITI-TV (Channel 6) won at 6 a.m. and 10 p.m. and WISN-TV (Channel 12) had the number one newscast at 5 p.m. and 6 p.m. WITI viewers get up early and stay up late, I guess. And WISN viewers are perhaps lunch bucket types who like a little news with their evening meal. And never the twain shall meet.

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WRIT, down slightly, leads Milwaukee radio ratings for March

Posted by Duane Dudek
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Below are the Milwaukee A.C. Nielsen radio ratings for March, 2016.

The biggest gainer was fourth ranked adult contemporary station WMYX-FM, up .9 of a point.

The biggest loser was fifth ranked conservative talker WISN-AM, down .7 of a point.

Second ranked country station WMIL-FM was down .1 and and talk-news-sports WTMJ-AM was up .2 of a point.

Sister stations sixth ranked WKLH-FM and seventh ranked WHQG-FM were both up .1 of a point.

The ratings, courtesy of  industry newsletter Tom Taylor Now, represent a percentage of those listening to radio who are listening to a station in an average-quarter hour and measure listening by total audience, 6 years and older.

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WRIT Tops Holiday Radio Ratings For Milwaukee

Posted by Duane Dudek

Neither rain nor sleet nor hail, or a combination of all three, can keep A. C. Nielsen from releasing the Milwaukee holiday radio ratings for December.

The ratings are courtesy of the radio industry report Tom Taylor Now. They appear below analysis free.

Except to say: Winners appear to be WKLH, up 1.0 share, and WTMJ, up .8.

Losers include country music WMIL down 1.1 share point and WISN, down .9.

And Christmas music on WRIT did not gain it any audience, or lose any.

The ratings, provided by industry newsletter Tom Taylor Now, represent a percentage of those listening to radio who are listening to a station in an average-quarter hour and measure listening by total audience, 6 years and older.

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Milwaukee Radio Ratings For November

Posted by Duane Dudek
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Below find the Milwaukee radio ratings for November, as collected by A.C. Nielsen and reported by the radio industry newsletter Tom Taylor Now.

Oldies statin WRIT dropped a significant 1.7 rating points but continues to be the top rated station in the market. Earlier this month WRIT switched to an all Christmas format.

Gainers included second ranked news-talk-sports station WTMJ-AM and country music station WMIL-FM, which was tied for third. Both were up .8 of a point.

Ninth ranked contemporary hits station WXSS-FM was up .9 of a point.

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Milwaukee Media Notes: Christian, Lion & the Spanish Inquisition.

Posted by Duane Dudek
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What an interesting week it’s been. For me at least.

My first full week behind the Milwaukee Magazine paywall experiment was dominated by coverage of the WKLH-FM story. Both sides were heard.

The next angles will be former morning show co-host Carole Caine getting a new job and the station hiring a new co-host for Dave Luczak, per Saga CEO Ed Christian.

Saga owns Milwaukee Radio Group which owns WKLH.

I was told a couple weeks ago when outcry over Caine’s departure was at its height, that Christian might call and prepared a list of questions that were nowhere to be found when he finally did this week before I had my morning coffee. Nicely played.

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