Below find the radio ratings for the Milwaukee market during January.
WRIT-FM lost 5.7 share points from the so-called holiday book during which it played all Christmas music. But it still held a comfortable 2.1 point lead over second place WTMJ-AM.
Third ranked conservative talker WISN-AM seemed to benefit from the noisy Republican presidential contest, climbing 1.2 points.
Ratings dropped for only five stations – WMYX, WKLH, WJMR, WSSP and WOKY.
The survey was conducted between Dec. 31 and Jan. 27.