“Tailgate was the best part of the game today,” said Milwaukee Brewers radio announcer Bob Uecker, at the end of the opening day game debacle. Which means it’s time for fans to focus on tonight’s championship matchup between the UW-Madison Badgers and Duke University Blue Devils.
If you didn’t have cable you either listened to the Wisconsin Badgers beat the University of Kentucky Wildcats Saturday night on Clear Channel Broadcast station WOKY-AM (920), or got yourself to a sports bar to watch it on cable channel TBS.
Tonight presents no such problem. The championship title game will be televised on CBS with pregame starting at 7:30 on WDJT-TV (Channel 58).
The Westwood One radio broadcast can also be heard on WOKY.
Ratings for Saturday’s Badgers / Kentucky game on TBS was a 23.7 rating and 40 share. Last year’s WI/KY matchup in the final four was an 18.9/33.
A ratings point represents one percent of the total number of TV households, and the share is the percentage of television sets in use tuned to a program.
A local rating point represents about 8,932 TV homes. But About 22% of the homes in the Milwaukee market do not have cable. Nielsen ratings do not take into account viewing in public places, like taverns, where many gathered.
Monday’s Final Four game will be on broadcast TV and that, and intense local interest in the game, should boost the local ratings. Could they reach Green Bay Packers level? Possible but unlikely.
The NFC Championship game between the Packers and the Seattle Seahawks earned a 53.5 rating, more than twice the rating for Saturday’s Badgers game.
Incidentally, teetotaling Wisconsin governor Scott Walker bet some root beer on a Badgers’ victory. North Carolina governor Pat McCrory bet some cherry soda. Welcome to the soft drink bracket.
Tags: Badgers, Duke, UW Posted by