Posts Tagged ‘news’

February Sweeps Ratings: Who Won, Who Lost

Posted by
Unknowns

So many numbers, so little time.

Here’s a brief breakdown of the February sweeps ratings results.

The survey was conducted Feb. 4 through March 2, and big events during this period included the Super Bowl on CBS and the Oscars on ABC, with the Grammy Awards on CBS somewhere in the middle.

Its only worth mentioning because such events can inflate or otherwise impact a station’s late news ratings.

And a little thing called the presidential debates generated considerable attention.

The local news ratings cited here reflect broadcasts Monday through Friday. In parenthesis are increase or decrease compared to the November 2015 and what that figure represents in net loss or gain of viewers. A local rating point is the equivalent of 8,822 television households.

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